Panasonic’s Small Hammer 2.0 razor is an high-end men’s grooming product that integrates shave, cleaning, and skincare functions. It employs advanced magnetic levitation motor technology for an efficient and quiet shave experience. The razor comes with three blades for a more contouring fit and thorough shaving. The positioning as a gifting option for special occasions suggests it is suitable for present giving, especially to men who value their personal care and lifestyle. As such, its target consumer group is adult males who place importance on personal hygiene and lifestyle.